CORPORATE · FINANCIAL · PUBLIC RELATIONS · CONTENT MARKETING
Your organization’s narrative
is too important to improvise
The same message, used again and again. Nobody moved it far, but it moved a little every time.
Most organizations do not have a messaging problem.
They have a repeatability problem.
Leadership can usually deliver a message once, in a room, to a friendly audience. The difficulty starts when the same message has to survive an earnings call, an email exchange with a stakeholder or customer, a reporter's follow-up question, and an all-hands meeting. Different people delivering the message to different audiences. Under pressure. Without drifting.
That drift is expensive.
An analyst modeling the wrong thing.
An acquisition story that changes between signing and close.
An e-newsletter that contradicts the website.
Employees hearing one story from the CEO and a different one from their manager.
A social post written in a voice nobody recognizes.
A government official questioning your organization's independence and authority.
The fix is a cohesive communications, public relations, and marketing program anchored in an enterprise narrative framework.
What we do, and who we work with
Four specialties
Corporate communications. Enterprise narrative and executive messaging, news engine, internal and change communications.
Financial communications. Earnings and milestones, investor messaging, annual reports, investment thesis, and M&A support.
Public relations (earned). Media strategy, media training, issues and crisis, reputation building.
Content and digital marketing (owned). Thought leadership, blogs, e-newsletters and email, SEO, editorial calendaring, video, and social.
Narratives for all
Public and private companies. Senior communications counsel for companies facing earnings, acquisitions, leadership change, and scrutiny, without the cost of a full-time hire.
Nonprofits. Strategic planning, stakeholder engagement, and the communications that hold institutional trust together. Built inside organizations where credibility is the product.
PR and marketing firms. A fractional account and strategic lead for your clients, and a senior eye on where the account could grow.