CORPORATE COMMUNICATIONS · FINANCIAL COMMUNICATIONS · PUBLIC RELATIONS · CONTENT MARKETING
Your organization’s narrative
is too important to improvise
The message drift can be expensive.
Most organizations do not have a messaging problem.
They have a repeatability problem.
Leadership can usually deliver a message once, in a room, to a friendly audience. The trouble starts when that message has to survive a board meeting, a reporter's follow-up, a customer or stakeholder email, and an all-hands. Different people. Different audiences. Under pressure. Without drifting.
That drift is expensive.
An analyst modeling the wrong thing.
An acquisition story that changes between signing and close.
One story from the CEO, another from the manager.
A regulator comparing what you told them to what you told the public.
When your story drifts, other people fill the gap. Reporters, competitors, and your own employees start telling it for you.
The fix is a cohesive communications, public relations, and marketing program anchored in an enterprise narrative framework.
Our specialties
Corporate communications. Enterprise narrative and executive messaging, news engine, internal and change communications.
Financial communications. Earnings and milestones, investor messaging, annual reports, investment thesis, and M&A support.
Public relations (earned). Media strategy, media training, issues and crisis, reputation building.
Content and digital marketing (owned). Thought leadership, blogs, e-newsletters and email, SEO, editorial calendaring, video, and social.
Who we work with
Public and private companies. Senior communications counsel for companies facing earnings, acquisitions, leadership change, and scrutiny, without the cost of an FTE.
Nonprofits. Strategic planning, stakeholder engagement, and the communications that hold institutional trust together. Built inside organizations where credibility is the product.
PR and marketing firms. A fractional account and strategic lead for your clients, and a senior eye on where the account could grow.